Keyboard research strategy
Keyword research or keyboard research strategy is an important part of website development and optimization. In order to get the right keywords, you need to learn the following methods well.
- Find required keywords
- Make a list of keywords and value them
- Target keywords on pages to get better ranking
To get more familiar with the concept of keyboard research, follow us to the end of this article to get to know new things. The first important part in website SEO is keyword research, and this work is done in various parts of the site. This routine affects the entire process of the site. In a way that leads you to a basic planning, then we come to the conclusion, it is considered a very important part of a website.
A brief introduction to keyword research training
Keyboard research or keywords are phrases that users search for in the Google search box, and Google displays results for them according to the same words.
Keyword evaluation
Some keywords have a high search volume and high competition, and many users search them every day. Now, if our website is one of the top ranks, a lot of visitors will enter the site with these keywords every day. But some other keywords do not increase the number of visitors, but increase the power of sales. So that people search for these words when they intend to buy. In fact, at the time of starting work, you should note that the words that have a high search are not always suitable for us. The selection and evaluation of keywords depends on our goal to generate income on the site. For example, the purpose of a store site is completely different from a news site.
Allow enough time
Keyboard research and keywords are very important and you should note that various trainings and books have been provided in this field. You should pay attention to the fact that maybe a keyword is appropriate in our opinion, but it is not searched much in Google. Today, some website owners and newbies don’t spend enough time on this strategy.
You must have a plan
Having a basic plan in SEO can be a difficult task, but this work requires research and thinking in different directions. Of course, this is one of the most important parts of SEO strategy.
How to have a modern keyboard research strategy?
To reach this answer, we must behave according to the following:
1- Know the goals of the site
At the beginning of the work, the goals of the website must be known. You need to know if the goal is to build a brand or if you only intend to sell products. Maybe your only goal is to attract customers and your sales are offline. According to this section, whatever your intention is, it should be clear so that you can take appropriate next steps.
2– Getting to know the users and customers of the site
The next step is to know your customers. To know the customer, you must answer the following questions and examine them.
- Which type of products do your customers search for the most?
- Is your product search seasonal? • In which age range are your customers?
- What words do they use when searching?
- In which of the cities do you have the most customers?
- In what category of income are your customers?
Answering questions similar to these can help you get to know your customers.
Pay attention to topics that customers are interested in
Keyboard research or keywords, you should pay attention to what topics you are dealing with. Because it is possible that you cover the subject from its specialized aspect or you intend to cover several different subjects together. For example, if you produce content in the field of technology and you intend to present materials on several topics, you must be able to specify the important and main topics.
Find keyboard research or keywords
So far, you are well acquainted with keywords, you should do this step by step and define your site in a basic way. The first step in keyboard research is to find keywords, which should be done according to the following procedure:
brain storm
In this section, you should imagine the topics of your site with the help of brainstorming and get what words users are searching for. If we want to have a definition about brainstorming, it should be said that all the topics that come to our mind and thoughts, even the things that seem ridiculous at the moment, you can improve them at the right time. In this section, all the words and phrases you have written are not necessarily considered suitable keywords and may only bring you closer to the right phrase.
Use Google’s suggestions
Relationship In keyboard research, you need to find topics. Transfer these terms in the search box to come across Google’s suggestions so that you can find the most suitable word. Note that Google suggestions can be among the most searched words. Google suggestions are very valuable and it is better to save these suggestions in an excel file to use them when needed.
Use related searches
For keyboard research, you can also use related searches on Google. If you pay attention to the terms you search in Google, a series of other suggestions will be shown to you at the bottom of the results.
Use competitor sites
You can get ideas from other competitors’ sites, but be careful to consider people who are successful in their work and have obtained a good rating.
Using the console search tool
In Keyboard Research, you can connect yourself to the console search tool. This tool can suggest the best and most accurate words. This tool can help you to be active in terms of words that you have not been able to rank for yet.
Using keyword tools
Using these tools makes the work very simple for us. Because with these tools we can get more suitable words. The way of working in each of these tools is usually the same and the only difference is the accuracy of the information and the location of the menus.